World's Dirtiest Copywriting Secret: Why Some Smart Copywriters Hire Other People To Write Their Ads

If you sell a product or service you write your own copy for, then one of the best things you can do for your sales and response is test letting another copywriter -- even if your copy is already excellent -- write your ads.

Why?

Two reasons:

1.) The first reason is simple positioning.

If someone else writes the ad, in their voice (instead of yours), the claims your ad make won't sound like empty bragging. And it will have a much more "testimonial-like" feel to it.

2.) The second reason is because people are creatures of habit.

We ordinarily write the same type of headlines, choose the same type of pictures, and write the same type of copy.

In other words, it is difficult for people -- all of us -- to get out of our own heads and to do something differently, with a fresh approach and with fresh eyes.

Now, I am not saying this is always the case.

In fact, I know one guy, a decent copywriter, but not "world class", who hired Dan Kennedy (who is no slouch in the copywriting department) to write an ad for him. Dan's ad didn't even come close to pulling as much as his own ad.

So I am not saying another writer's ad will be better.

But what I am saying is, if you have the resources, to test another copywriter and see what happens. You may be pleasantly surprised by the results.

Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 31 hours of in-depth audio interviews and seminar clips of the richest and most respected copywriters in the world including: Eugene Schwartz, Bob Bly, Brian Keith Voiles, Carl Gelletti, Joe Vitale, John Carlton and Gary Halbert at: http://hardtofindseminars.com/Copywriting.html