Educating Your Subscribers

Educating Your Subscribers
by Robin Forbes
To my mind, educating your subscribers is one of the most
important building blocks that you can implement.
You could start by telling them about your products and
services, or better yet, how others are using the products
and becoming successful, beautiful or whatever it is that
your products are supposed to do; and how they too will
benefit from using them. This is sometimes known as the
gentle, subtle sales pitch. Naturally this method can be
used to be not so subtle as well.
Or you may focus on educating your subscribers on relevant
information and happenings in their particular field of
interest. It could be about search engine tactics, new
design tips, upcoming conferences and seminars or what's
happening in their industry. It all depends of course on
who your audience is.
By becoming a knowledgeable source who shares and teaches
your users, two things happen. Firstly you will have
increased your own effectiveness because you're keeping up
to date with what's relevant in your field. Secondly, your
subscribers continue to be better informed and when it
comes to thinking about your mutual topic, your name comes
to the front of their mind as being an expert in that
field. At the very least, you are someone with privileged
access to the fountain of knowledge. And with those
thoughts in mind you score the very big "brownie points",
in that you'll be the first person they consider buying
from; which is what we wanted all along, right?
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Robin Forbes is The Pencil Dude; Proud
Publisher of the Newsletter "Pencil Dude's Picks"
http://www.pencildude.com/ It's the Ezine that "Newbies
and Oldbies" alike, read for entertaining and informative
articles about computers and the Internet.
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